© 2020 Forbes Media LLC. Let’s start with the data.

Could Microsoft be en route to dumping Windows in favor of Linux? The acquisition spurred many legacy grocers and mass merchants to beef up their ecommerce grocery services that shoppers continue to use. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time. Probably not (TechRepublic). Digging deeper, though, it’s clear that Amazon’s real interest is in two things: first, the treasure trove of consumer data that comes with this acquisition; and second, Whole Foods’ private brand product.

That’s great if you are Amazon. Other grocery stores have been forced to make similar moves due to the increased demand and new limitations like reduced store hours and customer capacity that govern the way consumers can shop physical stores. Spend $10 (excluding alcohol, gift cards, stamps, tips, taxes, and fees) in a single qualifying Whole Foods Market purchase in-store or online between September 28, 2020, and October 14, 2020. With decades of experience. Its “Manchester by the Sea” film was produced completely by Amazon and was a blockbuster hit last year. So follow along as he tries to break down complex topics to make them more understandable and useful to the average investor. How Amazon's Whole Foods purchase could solve its grocery supply chain puzzle, Can $3B acquisition of Jet.com make Wal-Mart the next Amazon? If it’s about the data, why would Amazon acquire Whole Foods instead of another large grocery chain such as Aldi or Kroger? He's right, but perhaps not for the reasons he states. With Whole Foods under its umbrella for the last two years, Amazon has increased the visibility and benefits for its Prime members. Originally scheduled to open in February, Landry says the store is now "a temporary online-only store, focused exclusively on fulfilling grocery delivery orders.". With consumables like groceries, Amazon will know when you run out of cereal and will present you with the offer to buy more at precisely the right time. Jeremy Stanley, vice president of data science for Instacart, one of Amazon’s competitors in the grocery space, recently told CNBC: "One of the wonderful things about groceries is that compared to other e-commerce purchases, groceries are habitual and frequent. A man walks past an AmazonFresh Pickup location on June 16, 2017 in Seattle, Washington. Greg has extensive knowledge in the retail and technology industry, having held previous roles at i2/JDA, Saks, Inc. and Macy’s. Indeed, the majority (64%) of enterprises surveyed by Forrester don't even use the same analytics tool to measure desktop web and mobile web behavior, thereby making it hard to get a holistic view of their customer online. With decades of experience in retail, economics and growing SaaS businesses, Greg has helped to build First Insight, a technology company transforming how retailers make product and pricing decisions, into the world’s leading platform for creating differentiated products. The Ascent is The Motley Fool's new personal finance brand devoted to helping you live a richer life.
Having offline data and actually marrying it to online data are two very different things. In Thompson's view, the Whole Foods purchase makes sense because, though "to the outside it may seem that Amazon is buying a retailer," he continues, "Amazon is [actually] buying a customer--the first-and-best customer that will instantly bring its grocery efforts to scale." It now runs eight private brand lines of fashion apparel, including Lark & Ro, Ella Moon and Mae, and this business has been growing rapidly. These products cannot be found on Amazon, nor can they be found in any other department store. Online grocery shopping demand is so great during the coronavirus pandemic that Amazon.com (NASDAQ:AMZN) is closing off some of its Whole Foods stores to customers and turning them into fulfillment centers. See you at the top! Preferences. Delivered Wednesdays and Fridays. Forget FAANG. Amazon knows online data better than most, but it's still a neophyte with offline data. Forget TIPS. Why I'm skipping the iPhone 12 and keeping my iPhone 11, Microsoft Teams just added another key feature, Top programming languages: C reigns supreme but third-ranked Python gains on Java. In a Fortune article, Michelle Gass, Kohl's Chief Merchandising and Customer Officer, said: “The health of our private brands is critical to our success." His expertise and dedication to the industry have been touted at events including the NRF Big Show and WWD CEO Summit and in publications such as Wall Street Journal, Fortune, Forbes, CNBC and the Financial Times where he’s discussed how retailers can navigate today’s disruptions. The Motley Fool estimates that over 80 million people are Amazon Prime members.
If Amazon has the best shopping experience, the fastest delivery, the best prices, and now unique products, why would you shop anywhere else? Invest in the World According to ZARP.

Returns as of 10/15/2020. It is critical that retailers and brands learn to not only gather the right kind of data that helps them to understand their customer, but harness its power to ensure their products and pricing are in line with expectations and keep customers coming back.

In case you haven’t noticed, Amazon is becoming more and more vertically integrated. June 16, 2017—Seattle, Wash. & Austin, Texas—Amazon (NASDAQ:AMZN) and Whole Foods Market, Inc. (NASDAQ:WFM) today announced that they have entered into a definitive merger agreement under which Amazon will acquire Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, including Whole Foods Market’s net debt. First, the data from Whole Foods customers is literally “rich”. If you compete with Amazon, this is a tolling of the bells. Additionally, there's hefty overlap between Amazon's Prime members and Whole Foods shoppers--62% of Whole Foods shoppers also use Amazon Prime, according to a Morgan Stanley survey. Reach Rich here. Opinions expressed by Forbes Contributors are their own. The only way to survive is to get smart--fast--on how to make physical location, and all the data that comes with it, pay. With the news last week that U.S. regulators plan to take more time to review Amazon’s $13.7 billion acquisition of Whole Foods, industry analysts can now take more time to speculate on the strategic implications of one of the biggest retail mergers in years. But if you are not Amazon, what do you do? Why Amazon Prime Day Could Actually Be a Bust This Year, Copyright, Trademark and Patent Information. What Amazon is buying, more than anything else, is not a customer but rather a place: The physical world, and all the data that goes with it. $10 credit applies to an Amazon.com purchase made between 12:00 am (PT) October 13, 2020, and 11:01 pm (PT) October 15, 2020. Rich has been a Fool since 1998 and writing for the site since 2004. Whole Foods Market Offer Terms and Conditions. To compete with Amazon, retailers need to develop their own differentiated product. Amazon is even developing its own content. Probably not, Amazon to buy Whole Foods for $13.7 billion, dives into bricks, clicks, groceries, Cloud lessons: Five tips for firms moving to AWS, Cloud spending to catch data center, according to Meeker's 2017 trends report. Now add in completely siloed offline data and you get a sense for why personalization remains such an elusive goal.

Online, Amazon may have significant grocery market share, but it is far from an overall grocery giant. Business Insider states that the typical Whole Foods customer has over $1000 per month in disposable income. The online giant also offers private brand products for everything from batteries to baby wipes and diapers. People need groceries every week.”. Asay has also held a variety of executive roles with leading mobile and big data software companies. In my conversations with Fortune 500 financial services companies, retailers, and more, this remains a dream more than a reality. Writing in The Wall Street Journal, Laura Stevens and Heather Haddon approach this truth, arguing that the "big prize" in the Whole Foods deal is "data."


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