pic.twitter.com/TT84styfkd. It's better than a good portion of current NHL primary logos. But greatness borrows while genius steals.

On July 23, 2020, the franchise officially announced their team name, the Seattle Kraken, as well as their team colors, branding, and home jersey. The Metropolitans were the first American team to win the Stanley Cup in 1917. And it gave the franchise a clear brand going forward. The whole is greater than the sum of its parts here. "Kraken" was a name that was already popular with fans prior to its official adoption. Seattle Kraken Primary Crest Color Estimates A legend from the deep awakens.Meet the Seattle Kraken → https://t.co/to5BtVVPh1 pic.twitter.com/FQfOdaiGQQ. But until Thursday, we didn't know the team name, nor the logo, nor the colors -- although speculation ran wild over what all of that would be. Grading the Seattle Kraken name, logo, colors and uniforms. The other shades of blue work well together, and the red gives it just enough of an accent without looking out of place.

But I'm docking it three points from perfection. The event was held under the banner of "Release the Kraken", a phrase popularized by the 1981 film Clash of the Titans and the 2010 remake. The arena is under construction on the Seattle Center campus -- on the site of the former KeyArena that served as the home of the NBA's Seattle SuperSonics.

Kraken only gets part of the way there for me. And while they added red accents to differentiate themselves from other blue teams in the league, the last I checked the Winnipeg Jets have that too.

rivalry with the San Jose Sharks ... and come to think of it, the Hurricanes must wear the Whalers threads at least once against the Kraken. Blues for the water theme, check. It rolls off the tongue. And the team now has a natural "colorway rivalry" with the Jets to go with the "who rules the open waters?" "We had to make sure it wasn't a cartoon character or something silly.". The S itself is both a small Kraken and evokes the hull of a ship, in two nice maritime nods. The negative space tentacle is instantly iconic. Emily Kaplan gives the details on the Seattle Kraken NHL expansion team's nickname and uniform.

The blue is dark enough to evoke black without being, like, the 800th jersey in recent NHL history to rock a solid black base. Smart decision to pay homage to the Metropolitans with the S and not opt for something cartoonish, but it's the use of negative space that sold me. Without the red accent, it's a bit lacking (like I said above, the "Seattle Kraken" fully written out feels like it's missing the red as that exclamation mark). And a third point for encouraging a slew of "krak"-adjacent nicknames like "krakheads"; while a lot of us find them humorous, it needs to be acknowledged that many feel "crackheads" has racial connotations.

"That mystique, that intensity, and that power that people have long talked about with the Kraken is what we expect our NHL team to play with.

I love how Adidas Design Director Matty Merrill describes it: "While you're seeing the 'S,' and thinking about the Metropolitans, thinking about the colors, that negative space tentacle is hiding there, wrapping around your ankles, ready to pull you down.". • Details on the return-to-play plan In opting for the sea creature of Scandinavian folklore, Seattle bypassed options like Sockeyes, Evergreens or Metropolitans, the last of which would have been a nod to Seattle’s hockey history. 13h. Uniform set: 9. A second point is deducted for not being a name the locals have supported throughout the process -- Sockeyes and Metropolitans won more Seattle fan polls. Meghan Duggan: Proudest moment of my career?

10m ESPN.com. It would have doubled as a tribute to the old Seattle Metropolitans, who wore similar colors. As when the Golden Knights revealed theirs, the road whites look especially sharp.

The marine aspect is cool -- Seattle is surrounded by water, some of which is home to squid and octopus -- but it's a stretch to say there's much regional relevance with a mythical creature of Scandinavian lore. It’s edgy and sounds menacing. Poor Winnipeg. Colors: 7. Now we know: It's the Seattle Kraken, and upon the release (sorry) of the official name, logo, colors and uniforms came a wave of reaction from around the sports-loving world, particularly in Seattle, a city whose residents have been clamoring for that intel for nearly two years. This lifelong Seattleite was hoping for a name that evokes Pacific Northwest pride, one that carries meaning here. NLCS: Dodgers scratch Clayton Kershaw from Game 2 vs. Braves, New York Jets release Pro Bowl RB Le'Veon Bell, Cowboys QB Dak Prescott has successful surgery on broken ankle, Titans RB Derrick Henry delivers devastating stiff-arm to Bills' Josh Norman, Dallas Cowboys QB Dak Prescott suffers gruesome ankle injury, Authentic wins Kentucky Derby in race without spectators. But the Kraken identify as a fan-serving franchise, and it feels authentic to the community. “I’ve totally fallen in love with this brand and I think our fans will.”. I mean, it's a mythical sea monster -- a lot of people probably have no idea what it is, and it's unclear if the fictional creature of the original myth even lives in Pacific waters. Name: 10. The waviness of it makes it feel alive. The NHL officially named Seattle as its 32nd team in 2018 for a $650 million expansion fee. I love it. July 23 (UPI) --Seattle's new NHL team, set to make its debut in the 2021-22 season, unveiled its nickname, logo and color scheme Thursday.The team said it will be called the "Kraken… And on a side note: I would guess the number of people googling "Kraken" today shot up by about 7,000%. The Jets release Le'Veon Bell. (0:51).

Name: 9. “It has to be noble, it has to be strong.”, Red Wings GM Steve Yzerman on picking 4th: " Anything I say is going to be self serving".
Seattle's team colors were born of the fans just like the name.

You know how sometimes you're watching a movie and you're like, "I wish this was as good as the trailer?" NHL's Seattle Kraken to break the ice in 2021-22 . Kraken is unique. July 23 (UPI) -- Seattle's new NHL team, set to make its debut in the 2021-22 season, unveiled its nickname, logo and color scheme Thursday.
It feels like a less generic but more gimmicky version of the XFL's Seattle Dragons in that regard. I like the secondary logo of an anchor on the sleeves, which features the Space Needle. Seattle Kraken colors are blue and red. Logo: 9. But what I liked about the Vegas sweaters was their weird little patterns and textures, and at first glance these Seattle jerseys don't have them. The time since has been spent on finalizing the primary and secondary logos while working with the league’s uniform provider, Adidas. Seattle also unveiled its primary colors, which will be a deep dark blue – almost black – and a lighter shade of blue as a complement. It sounds like hockey. So perhaps we tread lightly there. This is the name we all wanted, and we got it.

SEATTLE — The NHL’s newest team finally has its name: the Seattle Kraken. Now we know: It's the Seattle Kraken, and upon the release (sorry) of the official name, logo, colors and uniforms came a wave of reaction from around the sports-loving world, particularly in Seattle, a city whose residents have been clamoring for that intel for nearly two years.

RELEASE THE KRAKEN ... are you kidding me? The Kraken -- along with the WNBA's Seattle Storm -- will play at Climate Pledge Arena after Amazon secured naming rights for Seattle's downtown arena one month ago. “We needed a mark that was noble and (Seattle GM) Ron Francis was someone who kept hitting that home,” Corbett told the AP. Once the decision was Kraken, a small squad of executives, designers and consultants realized multiple blues made 'total sense'

"While you're seeing the 'S,' and thinking about the Metropolitans, thinking about the colors, that negative space tentacle is hiding there, wrapping around your ankles, ready to pull you down," Matty Merrill, Adidas' design director who worked on the logo, told ESPN. It was suggested and championed by the fans,” Seattle CEO Tod Leiweke said.

Then came the COVID-19 pandemic, where the initial epicenter in the U.S. was the Seattle area.

No matter their allegiance, hockey fans will want to buy at least one piece of Kraken merchandise. It's regional. Uniform set: 8. Unlike with the last NHL expansion team in Las Vegas, there should be no trademark issues with Kraken. Green or gray could have looked nice as complementary colors but might have made the whole scheme look less distinguishable from those of the Seahawks or Mariners. The unveiling of Seattle’s name has been expected for months, only to have it run into delays.

Andy Jassy, a part-owner of the Kraken, said the franchise looked at more than 1,200 names and narrowed that list to more than 100. Jerseys via @icethetics. 8h Greg Wyshynski. NHL games to have 5-second delay, EA cheering. Carolina Hurricanes. There's actually a lot going on here. For any esports fans out there, the logo does definitely have a vibe of "If The Florida Mutineers and Seattle Surge from the Call of Duty League had a baby." Of the 31 existing teams in the NHL, 16 have shades of blue, but Seattle's feel distinctive. Follow this link for the rest of the NHL hex color codes for all of your favorite NHL team color codes. Plus, there's a great Ron Francis continuity storyline here, now becoming the general manager of a nautically themed team after being drafted into the NHL by one (the Hartford Whalers).

Seattle's team colors were born of the fans just like the name. Not to mention the tentacle on the inside of the body of the S, and the menacing red eye. Logo: 10. They could have included some subtle suckers to make the tentacle more identifiable than it is with just the profile view. The Space Needle in the anchor is real slick -- lots of tattoo potential there. They look well put together.

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I like the understated approach over a cartoonish depiction of a Kraken, and I get the vibe of mystery that the design team was going for, but the primary logo is a little too quiet for me. Cimini on the Bell relationship. Logo: 5. We have known since 2018 that Seattle would be the NHL's 32nd franchise.


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