The theater was never great for live performances, anyway, according to Cahan. With the uncertainty of who will move into the space, the designs are bound to shift slightly depending on the tenant’s needs, but one thing’s for sure: Come 2020, the Time’s Square Theater will no longer be the ugly kid on the block. When she started in 1990, two stores, one of which was a pawn shop, shared the Times Square Theater, she said. Courtesy Stillman Development International/Beyer Blinder Belle. As such, the historical details will be visible from the street and other buildings along 42nd Street, making visible history that has been concealed for decades.

Special Access Tour of the Woolworth Building, Tour an Abandoned Shooting Range and Hidden Veterans Museum, Untapped New York Internships and Job Opportunities, 400 Years of History in 1 Mile Walking Tour, Access The Edge Observation Deck and Walkthrough of Hudson Yards, Behind the Scenes Tour of Landmark Loew’s Jersey Theater, Behind the Scenes Tour of the New Yorker Hotel, Behind the Scenes Tour of the SIMS Municipal Recycling Facility, Behind-the-Scenes Hard Hat Tour of the Abandoned Ellis Island Hospital, Behind-the-Scenes Tour of the Queensway, the Abandoned Rail Line in Forest Park, Board the Arabella, a Mega-Yacht in NYC Harbor, Book Party for The Stowaway: A Young Man’s Extraordinary Adventure to Antarctica with Author Laurie Gwen Shapiro, Brooklyn Kings Theatre Behind the Scenes Tour, Historic East Village Food Tour with James & Karla Murray, Insider Tour of the American Irish Historical Society, Public Art Walking Tour in Lower Manhattan. Over the last decade, a wave of revamps, reconstructions, and adaptations have transformed several historic theaters lining Manhattan’s famed 42nd Street, ranging from the consolidation of the Apollo and Lyric Theatre, to moving the Empire Theatre an entire block over.

The 98-year-old theater, which opened with Edgar Selwyn’s “The Mirage” in 1920, is getting a facelift, inside and out, with plans to reopen in 2021 as an experiential retail space with its original details — limestone columns, box seats, proscenium arch and plasterwork — preserved and on display. Preservationists will be excited to know that the last remaining cast-iron gate on the facade, between the left bay and the first column, will also remain. “The celebration of its facade and the historic elements in the building will be so significant and will become iconic on this block.”. Registration is already open for this tour. Drink it. Recently, Untapped Cities had the opportunity to walk through the theater with Armen Boyajian, Executive of Vice President of Stillman Development International, before formal restoration and construction work begins.
Over the years, the historic theaters fell into disrepair. All rights reserved. The bold architectural plan, created by Beyer Blinder Belle, is to raise the entire theater five feet to increase the first floor height, excavate a basement, completely restore the historic plaster details off-site – which include a dome, a stage proscenium arch, seating boxes, sail vaults, and cartouches – and reinstall them on a double-height level on the future third and fourth floors. A new spiral staircase will be added to access the third and fourth floors and a new rooftop space for dining and retail is in the works, as well. Times Square Theater c. 1920. How Developers and Churches Are Joining Forces in London.”. A detailed look at the retail portion of the building. Although the theater will have a new purpose, Boyajian and Cahan said it is necessary to retain the original architectural details.

Doing that frees the developers up to not only dig a basement but to hydraulically lift the building’s facade by 5 feet. We’re pink for Breast Cancer Awareness Month! But these lavish details likely contributed to the Time Square Theater’s decline: the space suffered from a poor layout (with partial or non-existent sight lines for the audience) and had very little back-of-house space. “Let There Be…Real Estate? “It’s yearning to be recognized,” said Cora Cahan, the president of The New 42nd Street, which is the theater’s landlord. They saw potential in the building and the block for a gleaming modern retail space that showcased the beautiful historic elements, but provided a clean slate for a contemporary brand experiences. “We love the historical aspects of the building and the challenge of working them,” Boyajian says.

“The dressing rooms are above the stage through steep and narrow passageways and the facade and orchestra sit parallel to 42nd Street, which has two-way traffic, and its cacophony,” she said. Stories were told in these theaters … and in Times Square Theater, it will be a new story.”. But, finally, changes are coming to the venue. Walking into a sea of scaffolding, the guests will suddenly realize they’re standing under the proscenium arch and in the orchestra seats.
Untapped New York unearths New York City’s secrets and hidden gems. The corridor remains today, but the Apollo was folded into the Lyric Theater. Designed in 1920 by architect Eugene de Rossa, the neoclassical theater includes a gorgeous selection of ornate plaster details throughout its walls and ceiling. De Rosa also designed the Broadway Theater at 53rd Street and the St. George Theater on Staten Island, but the Times Square Theater was one of de Rosa’s earliest commissions. “It’s yearning to be recognized,” said Cora Cahan, the president of The New 42nd Street nonprofit.


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