0000058703 00000 n Different from EFE, critical success factors in a CPM are broader; they do not include specific or factual data and even may focus on internal issues. 7 0 obj %���� ���l��r:���B��5L�P8�DGdeM��O��C�Ƿ��z�J��|�Ey]��vqAyt%�� 0000030916 00000 n
<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Competitive Profile Matrix. 0000063757 00000 n 0000073682 00000 n The ratings range from 4
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0000003583 00000 n Hershey’s main competitors are Nestlé and Mars. <>
However, as many other business models of strategy , the competitive profile matrix it has its own drawbacks. 0000073123 00000 n |�9 @� %<>J�f2� 5�����Y4`}��jyf��� A� �6+sh4�� (#i��j�| l @���5 ����n}!Om�7`|��� #�?�Ա�^����D���aFQ�̵pB�� Ri��C����y����X <>>> b�4�@�)P�����@��6`�;�-�� 3 0 obj 0000073845 00000 n
0000000016 00000 n startxref BY:MADDY.KALEEM 3. ���l�lɚ�����Ԋ�!�:g&�"�Z2��r�����}[����pyx�x���o!�T-^����H��b�����D���7�~�.���_����r�����O�~��%���L��D/��Bf�.�b�|��ۿ�ۢH 0000003011 00000 n 0000062446 00000 n The Competitive Profile Matrix The competitive Profile Matrix (CPM) identifies a firm’s major competitors and its particular strengths and weaknesses in relation to a sample firm’s strategic position. 0000001862 00000 n x��}ْ�F��#�|$'�!T����ے��#Yci�� y {��4)��>V�'�����W���zu.���Zz����E"�'ò8%��@p�:ϖo��zu���v�b%��^�6���ʖ���V�����7����c� 5�mw7�b�ݑ�g�����/�ms���xQo�,�����Y���. H��VyTG��9�P�1������xp��*�]���@�0�� 3�!^�x��(*�U�+q5���(,4 Competitive Profile Matrix (CPM) The Competitive Profile Matrix (CPM) identifies Hershey’s competitors and its particular strengths and weaknesses in relation to a sample firm’s strategic position. <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 8 0 R/Group<>/Tabs/S/StructParents 2>>
0000004378 00000 n 4 0 obj 0000001076 00000 n trailer The ratings in this matrix refer to the strong or weak level of each factor. 0000072797 00000 n 3 0 obj stream Starbucks Industry Profile and Organization Analysis Spring 2013 MGMT-4900-01 Lindsay Holleman, Alex Lawson, Garrett Pinciotti, Russell Pellichino x���[o��� �?�Q[���K 0+v��=p}��8��S[������+�Z�bE ���Y���pf������~r�&�ޝ�_�'wߦ_������緯�����l>Y��r�aL.oOOί9a�֒�ޟ�0R�F�������*Mn�@��O�����IMU��C���ӓϣO���h �F�&x�GKw��kF/�r���_�$�?��\�%hM�_qI5���V��F�w5�I�.rV�Z�����ѿ���_�=�+!� ���C��5�w�[��ݢ�*����S HQ���Z���i`W��Z�j�j�mV�Q �[���L-E=���3uDf`�^!
�5�o�������yY��L���O�Q��o)��O��%C�#�b�Ȍ�v_ �@ |���~S+k�|�����L�5� ���cqXF�ũ��b1�74���� �� 1 0 obj 0000003942 00000 n 0000095045 00000 n <> 0000031231 00000 n 5 0 obj 0000072960 00000 n endobj Assurance of Learning Exercise 3C: Developing an EFE Matrix for My University 87 Assurance of Learning Exercise 3D: Developing a Competitive Profile Matrix for McDonald’s Corporation 87 Assurance of Learning Exercise 3E: Developing a Competitive Profile Matrix for My University 87 Chapter 4 The Internal Assessment 90 AMAZON.COM, INC.: endstream endobj 128 0 obj<> endobj 129 0 obj<> endobj 130 0 obj<>/ColorSpace<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC]/ExtGState<>>> endobj 131 0 obj<> endobj 132 0 obj<> endobj 133 0 obj<> endobj 134 0 obj<> endobj 135 0 obj[/CalRGB<>] endobj 136 0 obj<>stream ˿���ᦾg���w������5j���EVD�K����k��j���ߊ��I,�m��hش�oWܩ�p �a� I4���4�^��ӓ?~ slCO��]a( �W�HMek��8=���a��5��n0���կcB�o�_�?�: ���Ǖ�F�[jzo'_�31��Yܓ������#�.��Bi���hW{�US N�rQ������bg&tw�-IYg���cA>F�eF�� ����|����R�6�xWh�M��b�h���ha'_��3��k�Gkx����,��}u��h�hg>�@���ƞ"ֶ��{� ��� ����ɍ���8������b��c�T��&6R���PQٖ6&>�6D�Rn�)�>��@� d�/�����8|�1%�;bK�Zڲ2�8g;�ߏ��� ��L�*�5�=CUeRa��e����ƪ�B �C�,ɋO��! endobj :qL���Yr�@P�0Q���~�� mV�oh,ɏ�4����qߴ5��C�7�i�H]=��6� ���N��E$Y��͂C�SU�� [�ͮ3�Id#\��bk0W9�B/ �Û�Ȑ�T3�G�s��$)�����(�)�ς�5Eɑ�p)�����h��n+�l�|����p�@�x& R�i��S�l��! RESEARCH FINDINGS The result of IFE analysis was obtained through a number of indicators of strengths and weaknesses. The weight & total weighted score in both CPM and EFE have the same meaning. ���[|�!��"���/{���T�P��q�-`^���Yz��d!Q&>�TTLJQ����m�ۢ�=/��ޱ�1c�z�Α�u�����m����Y���������9����. 4 0 obj <>
Competitive Profile Matrix (CPM) TOTAL 1,00 3,15 2,80 Market share 0,05 1 0,05 3 0,15 Global expansion 0,20 4 0,8 2 0,40 Customer loyalty 0,10 4 0,4 2 0,20 Financial position 0,15 4 0,6 3 0,45 Management 0,10 4 0,4 3 0,30 Price competitiveness 0,10 3 0,3 4 0,40 Product quality 0,10 4 0,4 3 0,30 Understanding the CPM In order to better understand the external environment and the competition in a particular industry, firms often use CPM. 2 0 obj <<32ADBC1EEBDCF44684D6227F6B6D55F7>]>> 0000071641 00000 n
0 0000080613 00000 n xref jx�[^Y�o�eY������]���èi+�$�V�q�D���ZCcF�j4��DcmM�3Ơ�&���Ж��=�.43���駇��s�9�w���R1�v��4+��(v�5��UY��$�&�JS��ʬf �5�n�[^�*^Vꬬ� �����(т ��F�#�hy�E#dK4&��`x3��Z�F(��Ɛt�b���(m���R���'%:|�>s�N�j,�}91[�Z���*�2�$��|C��Pb F�Fk���l����j)(1!Y �9���za3o3�x���{�A0h��. The critical success factors that make up the CPM are z(�jOx��R$���� a���2=P�4�H�pgx�11!��r >���N��4�0* S�) The Competitive Profile Matrix resembles an External Factor Evaluation (EFE) Matrix with a comparison to other organizations and/or companies. 0000001927 00000 n 0000060830 00000 n endobj 0000002448 00000 n Ovidijus is the founder of SM Insight and the lead writer since 2013. 0000081102 00000 n 0000080939 00000 n 0000015750 00000 n stream 6 0 obj <> 4. �?��߸" The competitive profile matrix or CPM matrix is used as a tool in decision making. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
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